How to Develop Buyer Personas to Drive Sales in 2023

We want to empower you with one very important piece of knowledge that can help you boost sales: understanding your Buyer Persona.

Mattia Shaper

Mafalda Johannsen

→ Why the generic buyer persona profile is not effective anymore
→ Which questions should you be asking to build a relevant buyer persona
→ How can you leverage the buyer persona insights in your outreach