A day in a life of a PERSONA
by Mafalda Johannsen, BD Director | Wonderway
Every week, Mafalda Johannsen is interviewing buyer personas to understand how they think and what makes them tick.
✓ Are you curious about which challenges CEOs have?
✓ Do you want to know which tasks a CTO prioritizes?
✓ Where do COOs keep themselves updated with new trends?
✓ Which KPIs are relevant to a CMO?

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Episodes

16 October 2023 Episode 22
A day in the life of a Head of Data
This week, Mafalda is talking to three Head's of Data: Elizabeth Press (D3M Labs), Igor Mazor (Delivery Hero), Vladimir Lagutinskiy (FORMEL Skin)
16 May 2023 Episode 21
A day in a life of a Consultant
This week Mafalda is talking to three Consultants:
Rhonda Giedt, Leslie Greenwood, Abi Williams
2 May 2023 Episode 20
A day in a life of a Founder
This week Mafalda is talking to three Founders:
Manuel Hartmann (Sales Playbook), Claire Houston (Houstonandko), Rishabh Bhandari (Content Beta)
11 Apr 2023 Episode 19
A day in a life of a Content Manager
This week Mafalda is talking to three Content Managers:
Jane Leung (UXCam), Camille Charlier (PriceHubble), Jonathan Bluemel (IDnow)
28 Mar 2023 Episode 18
A day in a life of a Sales Engineer
This week Mafalda is talking to three Sales Engineers:
Senada Mulgeci (Lyntics), Mohammed Dkier (Aklamio), Jörg Heilmann (Volt)
14 Mar 2023 Episode 17
A day in a life of Head of Legal
This week Mafalda is talking to three Heads of Legal:
Kelly Jones (Tenth Revolution Group), Johannes Wendt (Transparency International), Jochen Welina (HeyJobs)
9 Mar 2023 Episode 16
A day in a life of Account Executive
This week Mafalda is talking to three Account Executives:
Hasina McKenzie (Vidyard), Jack Neicho (Salesloft), Jan Benedikt Mundorf (Pleo)
28 Feb 2023 Episode 15
A day in a life of a BD Director
This week Mafalda is talking to three BD Directors:
Yurii Veremchuk (Woodpecker), Maria Castañeda (Applause), Aurore Dupin-Jarry (Aiven)
21 Feb 2023 Episode 14
A day in a life of a RevOps Manager
This week Mafalda is talking to three RevOps Managers:
Ailin Liefeldt (Market Logic Software), Etienne LELEU (Stonly), Lissy Newland (Relative Insight)
07 Feb 2023 Episode 13
A day in a life of a Chief Revenue Officer
This week Mafalda is talking to three Chief Revenue Officers:
Regev Yativ (Incredibuild), Stephanie Valenti (SmartBug Media), Joe McNeill (Influ2)
31 Jan 2023 Episode 12
A day in a life of a Talent Acquisition Manager
This week Mafalda is talking to three Talent Acquisition Managers:
Sara Henriksson (Hoxhunt), Ebe Porter (Latana), Guilherme Clemente (Ausy)
24 Jan 2023 Episode 11
A day in a life of a CFO
This week Mafalda is talking to three CFOs:
Dr. Veronika von Heise-Rotenburg (Everphone), Gerdus Buitendag (frankbody), Marita Cavalcanti (Bound)
17 Jan 2023 Episode 10
A day in a life of a Head of HR
This week Mafalda is talking to three Heads of HR:
Javier Amorós Rivero (Tectonica), Pauliina Päivärinta (Vainu), Claire Cathcart (YuLife)
10 Jan 2023 Episode 9
A day in a life of a Sales Evangelist
This week Mafalda is talking to three Sales Evangelists:
Amelia Taylor  (regie.ai), Maggie Blume (Mailshake), Jen Allen (Lavender)
03 Jan 2023 Episode 8
A day in a life of a Director of Customer Success
This week Mafalda is talking to three Directors of Customer success:
Denia Verhoef
(Leadfeeder), Emina Hodzic (Orgnostic), Yair Bortinger (ControlUP)
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20 Dec 2022 Episode 7
A day in a life of a Head of QA
This week Mafalda is talking to three Heads of QA:
Seema Prabhu (Hudl), Bogdan Grigorescu (Afiniti), Nicola L. Martin (Adarga)
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20 Dec 2022 Episode 6
A day in a life of a CEO
This week Mafalda is talking to the CEOs:
Bowen Moody (Wonderway), Tiago Aprigio (AllIn Global), Nadia Pace (Nadia-Pace)
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06 Dec 2022 Episode 5
A day in a life of a Sales Enabler
This week Mafalda is talking to the Sales Enablers:
Nathan Tjirimuje (Ultimate.ai), Eilidh Reynolds (Relative Insight), Fabio Zander (SoSafe)
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29 Nov 2022 Episode 4
A day in a life of a Director of Product
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A day in a life of Director of Engineering
22 Nov 2022 Episode 3
A day in a life of a Director of Sales
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A day in a life of Director of Engineering
15 Nov 2022 Episode 2
A day in a life of a Director of Engineering
This week Mafalda is talking to three Directors of Engineering:
Paulo André
(Inflow), Rouven Herzog (Wonderway), Sarah Duitsman (C2FO)
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08 Nov 2022 Episode 1
A day in a life of a Head of Marketing
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A day in a life of Head of Marketing

Upcoming Episodes