Selling is a zero sum game. Everytime your competition wins a deal, they have taken it away from you. Learn how to outsmart the competition every time - no matter if you're in a mature market or a new market.
→ Prepare for objections ahead of time
→ Plant traps for your competitors
→ Adjust your tactics based on which market you are in
→ Stop losing deals to competitors
→ Save time creating content
→ Save money on external sales trainers