Objection handling process

Training description

Objection handling is one of the top sales skills that separate good sales people from great sales people. Handling objections is like navigating a storm in the ocean. If you are well prepared, it can be one of the most exciting parts of the sales process. If you’re not, it’s easy to get shipwrecked.

Takeaways

→ Understand different types of objections (e.g. smoke screens, concerns, real objections, conditions, complacency)

→ Use a 4 step approach to handle any objection

→ Prepare for objections ahead of time

Benefits

→ Stop deals from getting blocked

→ Stop your reps from sounding defensive

→ Save time creating content

→ Save money on external sales trainers