Objection handling process

Objection handling is one of the top sales skills that separate good sales people from great sales people. Handling objections is like navigating a storm in the ocean. If you are well prepared, it can be one of the most exciting parts of the sales process. If you’re not, it’s easy to get shipwrecked.

→ Understand different types of objections (e.g. smoke screens, concerns, real objections, conditions, complacency)

→ Use a 4 step approach to handle any objection

→ Prepare for objections ahead of time

→ Stop deals from getting blocked

→ Stop your reps from sounding defensive

→ Save time creating content

→ Save money on external sales trainers