GROW-ROI is a new discovery process developed at Optimizely. It focuses on understanding and developing buyer pain rather than disqualifying leads out of the sales funnel. It's a great approach for any company that is selling in a new/unproven market.
→ A simple process to remember for discovery calls
→ Apply the GROW-ROI method to existing deals
→ Uncover and develop buyer pain
→ Save time creating content
→ Save money on external sales trainers