A good customer story is like bringing a gun to a knife fight. But most sales reps are still getting them wrong. Avoid common pitfalls that most sales reps make which can actually harm your chances.
→ Ensure the stories you tell are from the same tribe as your prospect
→ Create FOMO in your prospects (i.e. fear of mising out)
→ Invoke self-discovery from your prospects when they hear your stories
→ Increase conversion rates
→ Save time creating content
→ Save money on external sales trainers