Customer stories

A good customer story is like bringing a gun to a knife fight. But most sales reps are still getting them wrong. Avoid common pitfalls that most sales reps make which can actually harm your chances.

→ Ensure the stories you tell are from the same tribe as your prospect

→ Create FOMO in your prospects (i.e. fear of mising out)

→ Invoke self-discovery from your prospects when they hear your stories

→ Increase conversion rates

→ Save time creating content

→ Save money on external sales trainers