Creating and maintaining urgency is one of the hardest things to do in sales. However, if you are able to tie your product to one of the organisation's key priorities in the company you have a chance. It’s your job as a sales rep to understand the company’s priorities and make this connection clear - even if it’s not immediately obvious.
→ Uncover the company's key priorities
→ Establish a timeline
→ Focus the prospect on the costs of delaying the purchase decision
→ Speed up sales cycles
→ Help customers see your product as a priority
→ Save time creating content
→ Save money on external sales trainers