The days of doing deals on the golf course are over. Customers no longer expect every sales person to be their friend. They are looking for sales people that can teach them something new about their business and help them see it in a new way.
→ Understand the different types of sales people
→ Learn how to take control of the sales conversation and challenge the status quo
→ Challenge yourself to be a challenger
→ Show your team how to come across as experts
→ Save time creating content
→ Save money on external sales trainers