Sales Training ProgramsProspecting
Account based marketing
Account planning

Account based marketing

Training description

Account based marketing uses highly targeted, personalized campaigns to win over particular accounts. When used together with sales, it's the spear you need to land those coveted enterprise accounts.

Takeaways

→ What is ABM?

→ How to run an ABM campaign?

→ Brainstorm your own ABM campaign

Benefits

→ More targeted selling

→ Larger deal sizes

→ Better coordination between sales and marketing

→ Save time creating content

→ Save money on external sales trainers

Format

Online training

Duration

60 min

Recommended Assessments

Q&A
Team session
Feedback
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→ Wonderway helped Babbel to close 40% more deals by closing skill gaps between high-performing and low-performing sales reps. See case study →