Account based marketing uses highly targeted, personalized campaigns to win over particular accounts. When used together with sales, it's the spear you need to land those coveted enterprise accounts.
→ What is ABM?
→ How to run an ABM campaign?
→ Brainstorm your own ABM campaign
→ More targeted selling
→ Larger deal sizes
→ Better coordination between sales and marketing
→ Save time creating content
→ Save money on external sales trainers