Account based marketing uses highly targeted, personalized campaigns to win over particular accounts. When used together with sales, it's the spear you need to land those coveted enterprise accounts.
Account based marketing uses highly targeted, personalized campaigns to win over particular accounts. When used together with sales, it's the spear you need to land those coveted enterprise accounts.
→ What is ABM?
→ How to run an ABM campaign?
→ Brainstorm your own ABM campaign
→ More targeted selling
→ Larger deal sizes
→ Better coordination between sales and marketing
→ Save time creating content
→ Save money on external sales trainers