How to Develop Buyer Personas to Drive Sales in 2023🧑

November 29th, Tuesday, 5:00 pm CEST

Mafalda Johannsen

BD Director, Wonderway

Mattia Schaper

Co-Founder, SDRs of Germany
What you'll learn:
→ Why the generic buyer persona profile is not effective anymore
→ Which questions should you be asking to build a relevant buyer persona
→ How can you leverage the buyer persona insights in your outreach
→ Q&A
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Stoltman, Sales Director, Freachly

"We reduced ramp time by 25% by repeating key parts of the training using Wonderway’s assessments and skills certifications"  

Jonny Fianu, Head of Revenue Operations Comply Advantage

“Wonderway is easy to set up & configure. It also comes with a skills library out of the box. When you combine this the competitive pricing & stellar customer service we were blown away by the value and are excited to select Wonderway to support our learning initiatives! ”

Moritz SanderSales Strategy & Operations
Urban Sports Club

“We operate in 5 different countries and we had 5 different ways of training our sales team. Wonderway helped us standardise training to get more consistent results.”